Translate Once, Rank Everywhere: Multilingual SEO in Minutes

Why Localization Wins

Users search in their language. Localized pages increase relevance, CTR, and conversion—especially for product and pricing pages. A user in Brazil is 70% more likely to buy if the checkout page is in Portuguese.

The Technical Architecture: Hreflang & URL Structure

Before you translate a word, you must decide where the pages live.

URL Strategy: Subdirectories vs. Subdomains

• Subdirectories (tekibo.com/es/): Recommended. Consolidates domain authority. Easier to manage in one repo.
• Subdomains (es.tekibo.com): Treated as a separate site by Google. Harder to build authority.
• ccTLDs (tekibo.es): Best for geolocation targeting, but expensive and hard to manage.

The Holy Grail: Hreflang Tags

You must tell Google "This Spanish page is the equivalent of this English page".

<link rel="alternate" hreflang="en" href="https://tekibo.com/pricing" />
<link rel="alternate" hreflang="es" href="https://tekibo.com/es/pricing" />
<link rel="alternate" hreflang="x-default" href="https://tekibo.com/pricing" />

In Nuxt, use the @nuxtjs/i18n module to handle this automatically.

The "AI First Pass" Translation Workflow

Manual translation is slow ($0.10/word). AI translation is instant ($0.0001/word).

The Process:

1. Extract: Pull your content (Markdown/JSON) from your repo.
2. Translate: Use GPT-4 with a "Glossary" prompt (e.g., "Translate 'Deploy' as 'Implementar', not 'Desplegar'").
3. Review: Hire a native proofreader to check for tone and cultural nuances (1 hour vs 10 hours).
4. Commit: Push the new /es/ files to your repo.

Nuxt i18n Implementation

Here is a minimal config for a localized Nuxt app.

// nuxt.config.ts
export default defineNuxtConfig({
  modules: ['@nuxtjs/i18n'],
  i18n: {
    baseUrl: 'https://tekibo.com',
    defaultLocale: 'en',
    locales: [
      { code: 'en', iso: 'en-US', file: 'en.json' },
      { code: 'es', iso: 'es-ES', file: 'es.json' },
      { code: 'fr', iso: 'fr-FR', file: 'fr.json' }
    ],
    strategy: 'prefix_except_default', // /es/about but /about
    detectBrowserLanguage: {
      useCookie: true,
      cookieKey: 'i18n_redirected',
      redirectOn: 'root',  // recommended
    }
  }
})

SEO Nuances per Region

Translation is not Localization.

• Germany: Users prefer formal "Sie" over "Du". They care deeply about Privacy (Impressum page is mandatory).
• Japan: Dense information is preferred over whitespace.
• Brazil: WhatsApp support is expected.

Action: Adjust your CTA and Contact methods per locale.

Common Pitfalls

1. Missing Hreflang: Google treats the pages as duplicate content.
2. Auto-Redirecting Users: Never force a redirect based on IP. Let the user choose. Googlebot comes from US IP; if you redirect it to English, it never sees your Spanish pages.
3. Translating URLs poorly:
   • Bad: /es/pricing-page
   • Good: /es/precios

Checklist: Your First Localized Launch

1. Select Top 3 Markets: Look at GA4 "Location" report. Where are people visiting from?
2. Install i18n Module: Configure routes.
3. Translate Core Pages: Homepage, Pricing, Features. (Leave blog for later).
4. Update Sitemap: Ensure all localized URLs are in sitemap.xml.
5. Test Hreflang: Use a tool like "Hreflang Tag Checker".

FAQ: Multilingual SEO

Q: Does AI content rank in other languages? A: Yes, often better than in English because competition is lower.

Q: Should I translate my blog? A: Only the "Evergreen" content. News and updates might be irrelevant.

Q: How do I handle currency? A: If possible, show local currency (EUR, BRL). It increases conversion by ~20%.

CTA: Go Global

Launch your first localized page today. Start a project and pick target languages that match your market.